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Microsoft is rebranding its search engine Bing, is in direct competitors with Google


Tech agency Microsoft (Microsoft) is engaged on rebranding its search engine Bing and developer neighborhood has seen quite a few changes in the newest events. Nonetheless, no official announcement has been made regarding this matter so far. Nonetheless, Microsoft has expanded what it gave the impression to be for A / B testing. Paul Thurot, an award-winning experienced journalist and blogger, acknowledged that whereas some people see the outdated Bing mannequin and emblem, some people see Bing in a model-new mannequin. The company has moreover rebranded House home windows Defender for Microsoft Defender.

Google has a hard rivals

Presently Google search engine has the most important market share. In June, Google had a market share of spherical 84%, whereas Bing had a market share of solely 6% (in step with data from NetMarketShare). In its fourth fiscal quarter 2020 revenue outcomes, Microsoft acknowledged that advert revenue from search decreased 18%, or $ 353 million, from the year-ago quarter as advertisers spent a lot much less on advertisements.

Updated in outlook

Microsoft has moreover updated the Outlook for Android app in order so as to add Bing search integration to the long-press menu. Some prospects who’ve Microsoft Outlook app put in on their Android telephones have noticed a model new chance of Bing search whereas selecting textual content material.

After opening the Outlook app to look at e-mail, and if the patron prolonged presses on a phrase throughout the e-mail textual content material, three selections are seen throughout the pop-up menu, along with web search, translation, and bing search.

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